Jack Johnson - 2001 Words

During a time when blacks were considered less than equals to whites, Jack Johnson refused to be oppressed by racist America. He was both unafraid and uncompromising. He went wherever he chose, did whatever he wanted, and controversially had sexual relations with whichever race of women he wanted. As a boxer, Johnson went from being an unknown to the first African American heavyweight champion of the world. With little regard for his safety, he destroyed white fighters when blacks were expected to submit to whites. Johnson saw himself as an equal amongst whites; therefore he paid little attention to the chaos he caused throughout his professional career. Jack Johnson was born on March 31, 1878 in Galveston, Texas. He was one of†¦show more content†¦Sports writers wrote about his lifestyle, fine tailored suits, and gold caps on his front teeth. While living as â€Å"big shot†, Johnson met a black woman named Mary Austin. She would be introduced as â€Å"Mrs. Johnson†, but they were in fact never married. Eventually, Johnson replaced Austin for a white prostitute named Clara Kerr. They moved together in an all-white neighborhood. He was arrested for not paying his bills, but it was later discovered that he was arrested because he was not wanted in an all white neighborhood. Despite several death threats and warnings concerning his relationship with Kerr, Johnson continued living as he pleased. His choices in life put him at odds with Booker T. Washington. Johnson did not agree with Washington’s philosophy of racial separation for the foreseeable future. Johnson chose to avoid racism by acting with people of other races as if racism did not exist. By the end of 1903, the newspapers were calling on Jim Jeffries to fight Johnson for the heavyweight title. Still, Jeffries refused to fight black fighters. In 1905, Jeffries retired after never having fought Jackson. The new champion would be Tommy Burns. As Johnson began chasing Burns around the country for a fight, he began dating yet another white woman named Hattie McClay. He was warned by his manager to be more tactful, but he refused. Over a ten year period, almost 850Show MoreRelatedMr Jack Johnson s Papa Jack1888 Words   |  8 Pagesfor big matches. In his novel Papa Jack, Roberts tells the story of the famous African American boxer Jack Johnson. He details the boxers rise to fame and fortune and his downward spiral that would soon follow. In Papa Jack, Roberts displays life of a professional boxer through firsthand accounts with events that happened during Johnson’s life and shows how boxing not only influenced his life but also how he influenced the African American community. Papa Jack is a great book to read for any historyRead MoreJack Johnson Essay2223 Words   |  9 PagesYour name Your Teacher Texas History October 19, 2010 Papa Jack Jack Johnson and the Era of White Hopes Born in Galveston on March 31,1878 to Henry and Tiny Johnson was the worlds first African American heavy weight champion of the world, Arthur (Jack) Johnson. His Father Henry and Mother Tiny were former slaves who when were free, made a living as a janitor and a laundress in Galveston Texas. There they started a family and had six children. Arthur was there third, and though they couldRead MoreAnalysis Of â€Å"Unforgivable Blackness† Essay870 Words   |  4 Pageslegendary boxer Jack Johnson. The documentary is about the barriers Jack Johnson had to overcome to satisfy his hunger for becoming the best and living â€Å"The American Dream.† Johnson had humble beginnings in Galveston, Texas and it was in those beginnings that glimpses of his bright future were slowly but surely beginning to show. Through out his life, he showed independence, relentlessness, ability to improvise, call attention to himself and get around rules meaning to tie him down. Jack Johnson was a selfRead MoreThe Emancipation Proclamation By President Abraham Lincoln1712 Words   |  7 Pagesmost groundbreaking change that shaped how our country opera tes today. Arthur John Johnson born to Henry and Tiny Johnson in Galveston, Texas on March 31, 1878 third of nine children; three of which died at birth. Roberts stated not much is known of Henry’s influence on Jack Johnson, but his mother, Tiny, is said to have the most influence on his early life(Roberts 4). â€Å"Tiny is credited with having taught Jack to fight back. Tiny insisted that her son was once the rankest of cowards— a boy whoRead MorePapa Jack1795 Words   |  8 PagesPapa Jack For a book that is a must read in class, Papa Jack: Jack Johnson and the Era of White Hopes is a book that really is a must read. I remember hearing the term about giving someone a Jack Johnson, but I never knew where the term came from. For example, they use this saying in Anchorman and now that I know who the saying is about, I find it to be even funnier. Anyway, if you are someone who likes sports or history of sports, then you should read Jack: Jack Johnson and the Era of White HopesRead MoreAnalysis Of The Book Jack Johnson Is A Dandy Essay1747 Words   |  7 Pages Jack Johnson entitled his autobiography â€Å"Jack Johnson is a Dandy†. After reading Tony Al-GIlmore’s Ba-ad Nigger!, the autobiography title is all the explanation one needs. If Al-Gilmore was trying to paint a rosy picture of an African American savior, then he did not succeed. Not that his book was a negative portrayal of Johnson. Rather, he laid out the facts and let the reader form his own opinion. Aiding this were the articles from both black and white newspapers that he used as sources forRead MoreJack Johnson Wins The Heavyweight Championship1229 Words   |  5 Pagesarticle â€Å"Jack Johnson wins the Heavyweight Championship† sheds light on the fight of Jack Johnson with Tommy Burns, he highlights the racial attitude in the twentieth century. Roberts opens his article by mentioning about the concerned whites, as the author proceeds, according to the whites it was a tragic and saddest day of their lives as the race won. While Dixie was agitated, firstly because of the Booker T. Washington dined at the White House and secondly was the victory of Jack Johnson. HoweverRead MoreJack Johnson: First African American Heavyweight Boxer1469 Words   |  6 PagesJack Johnson: First African American Heavyweight Boxer There are so many influential people that left their mark on this world. People that changed how we look at each other as individuals. These types of people changed things permanently, and gave others the confidence they needed to step out and let their light shine no matter what those around them thought. Because years ago African Americans were restricted and judged to an extreme that most were afraid to stand up for themselves. This goesRead MoreJack Johnson : The First Black Heavy Weight Champion1071 Words   |  5 Pages Cierra Moreno Hist-1302-044 Alvarez 9:00 Jack Johnson The word racism was and continues to be a common word used to distinguish the inferior from the superior, furthermore the blacks from the whites. African Americans were denied several rights including eating and sitting in the same section as a white man or women. They were murdered and tortured for naà ¯ve actions, even children were harmed during this time. In order for one to understand such undignified actions, one must also understand thatRead MoreAnalysis Of Jack Johnson s My Life And Battles 969 Words   |  4 Pagesamounts of money presented major obstacles, Jack Johnson tells the story himself in his autobiography â€Å"My Life and Battles,† finally moved up in rankings and eventually became the Colored Heavyweight champion in 1903, by defeating â€Å"Denver† Ed Martin February 3, 1903. (Jack Johnson 36-38, Roberts 28-29). Meanwhile, the heavyweight champion at this time was James Jeffries, who would continue the racist tradition of keeping the title within the White race by refusing to fight any boxer of color. (Roberts

Family Theory - 1580 Words

Introduction After reviewing the theories, I have chosen Family System theory to discuss how various factors may impact at different stages in the family lifecycle in a Singapore context. â€Å"Family systems theory grew out of the general systems theory, a conceptual framework developed in the 1960s by Ludwig von Bertalanffy (1968), and family therapists applied these ideas to marriage and family as a system.† (Olson, 2003, p.71). He proposed that a system is characterized by the interactions of its components and the nonlinearity of those interactions. In the family cycle context, a family member is only a piece of the whole family and his dynamic interactions with his family and environment will determine his functionality as an†¦show more content†¦Mrs tan is overwhelm with the infant’s demanding attention and have not been able to get back into shape after delivery. Mrs Tan tends to catch up on her sleep whenever the baby is asleep and does not cater to Mr Tan sexual needs. This sudden decrease in sexual factor has caused a dent in their marital life as they have unrealistic expectations of each other. Mr Tan is trying to fit himself in the role of a father and try his level best to care for the infant. But unfortunately, he feels that Mrs Tan is always trying to correct the way he handles the baby thus lessen his interaction with the baby. The baby crying late at night and Mrs Tan constant nagging causes Mr Tan to have a weary sleep at night which affects his performance at work. This is a chain-effect in which it is illustrates changing one part of the system, results in changes to other parts of the system. Mrs Tan on the other hand feel that Mr Tan thinks she is having an easy life because she is able to sit at home all day. She feel that she is not being appreciated for her tender care towards their baby and thus she tends to make a big fuss of everything in front of her husband to show she is carrying big responsibilities. The key process in this stage, which is emotional factor, is strained due to the ‘closed’ or morphostatic communication between the couple, th e role contiguity of how Mr Tan should be as a father and the constant presence of each other in-laws’ who drop by often to see their firstShow MoreRelatedFamily Systems Theory And The Family System Theory1389 Words   |  6 Pageswithin the family. One can use The Family Systems Theory to be able to better understand divorce and its negative consequences. The Family Systems Theory views family as an emotional unit and individuals cannot be understood by themselves; they are understood better as a family as a whole (Hammond, Cheney, Pearsey). This theory views divorce as a negative thing that also has negative consequences. A family will fall apart if it is not made up of all of the typical members of a family (i.e. fatherRead MoreFamily And The Family System Theory1179 Words   |  5 Pagesanalyze this Family is with the Family system theory. This theory states that the family functions as a system Within this system are rules, power structures and different patterns of communication. In this theory the family is seen as a whole rather than as its individual parts. We also assume that the family functions off of circular causality and redundancy principle plays a role in the family rules. The concepts that I am going to use to describe this family will include; family cohesion, communicationRead MoreFamily Development Theory And Fa mily Structure1492 Words   |  6 PagesA traditional family is no longer considered the norm amongst a typical family structure. Many family structures consist of the nuclear family, single parent household, lesbian/gay family, childless family, grandparent family, and stepfamily. Each family is made distinctive, develops at different stages, and deals with family issues. Family development theory is used to help families deal with issues and how to handle them in different stages of development. Issues within the family can be causedRead MoreFamily Systems Theory : The Family System Theory976 Words   |  4 Pages Family Systems Theory Columbia College Katie Jasper Mrs. Terri Carter Abstract The attached paper is an overview of The Family Systems Theory. Which is based on the work and research of Dr. Bowen. This is an significant theoretical approach within group counseling and therapy. It focuses on the role and impact of the person s original family to identify negative patterns. Evidence is used within the paper to showcase the appropriate usage and applicationRead MoreFamily Theory And Practice Of Family1426 Words   |  6 Pageswas evident that the word family is defined by many in a multitude of ways. The definition of family varies across culture, race and is forever changing. Many define family as being blood related relatives. Although, many also associate close friends or people in their community to be considered family. With the family unit becoming more complex and intertwined it is understandable that the definition would be so broad. Regardless, it is with whom you relate to as your family that you create close bondsRead MoreTheory And Family Systems Theo ry1465 Words   |  6 PagesDuring the semester we have touched upon three important theories relating to social work and the social environment. Eriksonian theory, role theory and family systems theory have crucial aspects in understanding a person’s development. Eriksonian theory brings a positive outlook about people’s ability to change, the belief that clients have a sense of good judgment to do well and succeed. Erikson believed that if children had a healthier ego, the more driven they are to move on to the next sageRead MoreFamily Tradition and Theories4437 Words   |  18 Pages Family Tradition and Theories Author’s Name Institution Family Tradition and Theories My family lives in the middle East and it consists of my grandfather Mansour, grandmother Fahiama, my father Amer, my mother Nada, my 17 years old sister Mariyah, my 23 years old brother Abdullah, my aunt, uncle and I. Our family tradition is taking breakfast together every Friday. Every member of the family ought to be present at the breakfast table no matter the time he or she sleptRead MoreFamily Developmental Theory2734 Words   |  11 PagesFamily Developmental Theory Historical Development †¢ Family developmental theory is an approach to studying families, which is useful in explaining patterned change, the dynamic nature of the family, and how change occurs in the family life cycle. †¢ The roots of family developmental theory date back to the 1930s from works of sociologists, economists, and demographers who established family categories (which were the precursors to the stages of development †¢ From the mid 1940sRead MoreFamily Systems Theory : Family System Theory2174 Words   |  9 PagesWithin every family exists a system within itself. Family systems theory proposes that each family member affects the other, which contributes to the overall dynamic of the family system. In every family, there are three concepts that govern how a family functions, whether positive or negative. Homeostasis is how members attempt to keep order and control, feedback is how they communicate and bond with each other, and boundaries are how the family creates clear lines of contact between each otherRead MoreStructural Family Theory And Its Effects On Family1470 Words   |  6 Pagescertain family members are negative or positive. As well as diving into the functions of families, and how members interact with each other. Minuchin’s theory consists of a heavy emphasis on family functioning, rather than looking into the language systems (Levy, p. 57). Then, leading families to reflect back on how they respond as family to a crisis, will assist in determining the family’s strengths and weaknesses will be important in understanding the thoughts and feelings of the family members

Marketing Plan with SWOT Analysis Free Essays

nowledge is the most significant economic and social force of the 21st century, and higher education will see its importance and influence to grow in the coming decades. At the same time, as in other industries and sectors, extraordinary, rapid change has become a constant for institutions of higher education. This dynamic environment provides challenges and opportunities as well, which Is why Trine university Marketing 303 class has spent the last eight weeks putting together a comprehensive marketing plan process to examine a variety of marketing and enrollment issues facing Trine university outreach campuses. We will write a custom essay sample on Marketing Plan with SWOT Analysis or any similar topic only for you Order Now Since its beginning in 1884 in Angola, Indiana, Trine University has experienced significant periods of growth and change while preparing students for career success. While this growth and change mainly took place at the University’s mall campus, It Is now entering a new phase of growth and change. This growth and change is happening with Trine university outreach campuses. Trine University’s mission for the outreach campuses is â€Å"to provide accessible educational opportunities that are responsive to the needs of today’s diverse population and lead to meaningful careers and lifelong learning. To accomplish our session, we have set forth the following goals: Acquire our own learning facility Higher enrollment rate Promote associates, bachelors, and master degrees to spark more interest in attending the campus Add new degrees to current programs Offer tuition discounts and incentives Make scheduling classes easier and more available Reach out to Individuals and employers In the community wishing to better their education Achieve top school ranking in community To guide and later help assess the marketing plan and its effectiveness, the Marketing 303 class produced a SOOT analysis to help provide direction and serve as basis for the development of a marketing plan which promotes Trine university’s outreach campuses. We hope to accomplish this by assessing what we perceive to be the university’s strengths, weaknesses, opportunities, and threats related to achieving these strategies. A section with these results is presented later in the marketing plan in its entirety, but a few comments are listed below. Trine University views undergraduate education as central to its mission and will students to be productive, contributing members of society. To sustain Trine University reputation of overall excellence in selected areas of graduate and repressions education, resources will be focused on creating and strengthening areas of graduate study in a manner that is responsive to regional needs. To promote the recruitment, retention, and success of its students, Trine University will provide an environment rich in human diversity, with dedicated support services, in an outstanding instructional facilities. Trine University will create an empowered group of diverse, unified, committed and motivated employees who will focus their collective skills, talents, and knowledge toward realization of the university mission and vision. Trine University believes that continuous planning and evaluation are needed to effectively chart the future of the university outreach campuses, and therefore will increase its self-assessment. Trine University will secure, allocate or redirect human, physical and financial resources in a manner that enhances the university mission and vision. The two initial targets for Trine University will be high school students and students looking to pursue their bachelor degree that already has associates. Priority, however, will be given to high school students because we will be able to reach out to them nice they will be starting their degree from fresh. Gone are the days when marketing and communication offices can control the content produced about universities. The internet has emerged as a place where users are active, co-creators of content and social networking in mainstream. Social media has surpassed e-mail as an online activity. More than ever, relevant, timely and engaging content is key in any marketing campaign. In the past year, Trine University Backbone, Twitter and Youth presence are on the rise and changing the way the students and the university are communicating. To effectively communicate and market to existing and prospective student, Trine University must use a variety of strategies, based on the target audience communication style, and constantly re-evaluate its marketing methods and messages to meet our diverse student population. Trine currently has a student enrollment of 1,791 students per year. They are projected to grow at approximately 8. 1% per year making their enrollment 1,935 in 2013 and 2,091 in 2014. They currently have a tuition cost of $25,400. 00 per year and $1 ,600. 00 in other expenses (such as books, lab fees other miscellaneous costs). Trine has 52. 5 million per year in annual sales and 1. 53 million in net income. Trine’s tuition is higher than Harrison College and II-JPL’S but less than Indiana Wesleyan. The organizational structure of Trine University outreach campuses will appear in its entirety in a later section; however, the following few comments will briefly summarize Marketing 303 class’ ideas on a working organizational structure. We and students to feel there is a local individual they can physically call or go see in an office setting. This individual will act as a liaison between the Student Support Specialist and Trine University’s main campus. This will help promote the feeling that Trine University is committed to the growth of its outreach campuses. A successful marketing plan depends upon how well a company can blend its people and get the job done. If everyone is on the same page and know what it is they are striving to accomplish, the possibilities of success, are endless. Performance of this plan must be measured, and this means standards must be developed against which performance can be evaluated. The importance of proper and timely evaluation cannot be overlooked. Communication between the business and the customer is essential for success. Customers will often try a new product â€Å"one time†. If they are not pleased with the product they will look elsewhere. UNIVERSITY DESCRIPTION There’s a time and place for thinking and doing. We make both happen at Trine University. Founded in 1884, we’re known for our rigorous academic programs, exceptional faculty, and hands-on experiences that lead to real-world, skill-based knowledge. The results are phenomenal. The rate at which Trine students find work related to their majors within six months of graduation-?at 92 percent-?is among the highest in the country. Our graduates’ starting salaries exceed the national average in every category. Explore – Experience – Excel We’re a private, non-denominational institution that grants associates, bachelors, and master’s degrees in more than 30 programs on campus, online, and at four regional education centers. With only 1 ,450 students, our small class sizes ensure one-on-one attention with faculty who bring their own workplace experience into the classroom. We focus on active participation through more than 60 student organizations, competitive intercollegiate athletics, and extensive co-pop and internship opportunities. You will also find our nationally recognized education affordable. We award more than $10 million in grants and scholarships annually; more than 90 percent of our students receive some form of financial aid. STRATEGIC FOCUS AND PLAN Mission Trine University mission for the outreach campuses is â€Å"to provide accessible educational opportunities that are responsive to the needs of today’s diverse population and lead to meaningful careers and lifelong learning. Goals For future years, Trine University-Columbus seeks to achieve the following goals: Reach out to individuals and employers in the community wishing to better their Core Competency and Sustainable Competitive Advantage In terms of core competency, Trine University outreach campuses seek to achieve ability by 1) providing high-quality learning experiences not only in learning but also in hands on projects and by 2) providing outstanding graduates to be successful. To translate these core competencies into a sustainable competitive advantage, Trine University outreach campuses will work closely with their students to achieve the best satisfactory education possible. SITUATION ANALYSIS The ultimate goal of Marketing 303 class is to produce a SOOT analysis which will elf provide direction and serve as a basis for the development of a marketing plan to promote Trine University’s outreach campuses. We hope to accomplish this by assessing what we perceive to be Trine University strengths, weaknesses, opportunities, and threats. SOOT Analysts Marketing 303 class produced a SOOT analysis. Strengths: Responsiveness to students and education needs Academically able students Effective teaching Supportive environment for teaching and learning Demonstrable results Substantial scholarship / financial aid resources and support Weaknesses: Distinguishing qualities and identity not well known Lack of strong, pervasive presence in the external community Operational structure of regional outreach campuses Too large a percentage of classes taught by part-timers Limited resources for faculty, staff, and students of regional outreach campuses Adjustment to pressures of growth Make presence known Expand recruitment starting at the high school level More conversations and partnerships with local employers Developing and even better niche within the rapidly developing market for on- demand education Expand possible technological competitive advantage – technology has made programs from around the state, nation and world accessible to anyone with an internet connection so a student can still feel like they are getting a true classroom environment Responsiveness to students – although responsiveness to students is a strength of Trine University, it also offers the opportunity for more rewarding efforts. Students are more than customers; they are participants in, contributors to, and products of a highly structured learning environment and developmental process Threats: Pressure to grow at expense of quality Growing competition from nearby universities – physically and virtually Recruiting and retain high quality faculty and staff given increasing competition Rapidly advancing technology poses the most far-reaching, unavoidable, and unpredictable threat to institutional stability and competitiveness Enhancing and maintaining access to the University for minority, low income, and first-generation students Possible uncertainty of off-campus operations Competitors Indiana Wesleyan University Phoenix University Harrison College PICKUP Ivy Tech Target Audience High School Students College Students Ethnic Community Community Members Customer Profile Profiles help us to gain a deeper understanding of the audiences we are trying to reach by providing details into demographics, technoc racies, chirography’s and alee and lifestyles (VAL’S). High School Student Profile Demographics 16-18 years old County Resident Limited income Live with parents Technocracies Immersed in technology Active in social networks – text and chat are primary Chirography’s Generation Me – seeks attention, feedback, lofty beliefs Value and Lifestyles (VAL’S)- Experiences High resource group motivated by self-expression Energetic, active and social College Student Profile 18-25 years old Work part-time May have children Living on their own for the first time Receive financial aid Ethnic Community Member Profile Spanish speaking Bicameral Limited understanding of higher education environment Prefer traditional media Those who favor speaking English to speaking Spanish, use more technology Strong family values Challenged by family barriers to education Impressionable and likely to emulate people they admire Motivated by achievement Community Member Profile Age 26 + County business leader – owners and managers Financially stable with expendable income Parents of high school age children Have access to technology, but not avid users Use internet to research products / services Predominantly e-mail users Use some social networks Values reputation and success Values education as a way to accomplish goals Successful people who get satisfaction from their career and family MARKETING PRODUCT FOCUS This section describes the 1 year marketing and product objectives for Trine University-outreach campus and the target markets, points of difference, and positioning. Marketing and Product Objectives Current markets. Current markets will be grown by expanding student awareness of the Columbus campus. New markets. By the end of the first year, we hope to have new students and a huge population growth to our campus. New products. By adding associates degrees, we see more expansion of students. Target Markets Two initial targets for Trine University outreach campus will be high school students and students looking to pursue their bachelor degree that already has their associates. Priority, however will be given to high school students because will be able to reach out to them since they will be starting their degree from fresh. Points of Difference Continuous improvements in education Qualified personnel Uniqueness of its professional service More diversity in student body Positioning students or hard to identify. We are hoping to position it easier on students to identify who we are, what we stand for and why they should attend our campus. Marketing Program The four marketing mix elements of the Trine University Marketing Plan are detailed below with the purpose of increasing the overall visibility of Trine University outreach campuses. Product Strategy Product line Trine University grants associate, baccalaureate, and master’s degrees through exceptional programs offering career-oriented, hands-on learning and student- focused teaching via Trine’s 450-acre main residential campus in Angola, but also at he eight outreach campuses listed below. Avon Columbus Fort Wayne Howe Indianapolis Alligators Chervil’s South Bend Warsaw Unique Product Quality Trine University understands and appreciates that the students have many choices in achieving their educational goals. Trine is committed to providing students with an innovative learning experience that many other institutions do not offer. Trine students should expect, Quality Trine continuously evaluates and assesses each degree program, student experiences, and student employment success Nationally recognized examinations ND certifications ensure Trine students have the edge to secure employment at a rate of nearly 92 percent Affordability Various Scholarships and Financial Aid Programs are available to students who qualify U. S. News World Report ranks Trine as one of the top colleges and universities whose graduates carry the least amount of debt Ninety-eight percent of No expiration date on transfer credits from any accredited College or University Convenience and Flexibility Eight week accelerated courses Face-to-Face classes at outreach campuses or online courses available anytime, anyplace, anywhere Attention Trine brings workplace and educational experience into the classroom via well respected faculty to combine theory with hands-on learning They challenge you with rigorous academics but offer support and personal attention Technologically Advanced The laptop program ensures all students have the same technology and advantages inside and outside the classroom textbooks reduce the cost of textbooks by nearly 50 percent while also providing new tools such as the electronic highlighter, electronic note taking, note sharing, and the ability to collaborate with other students Packaging Personal attention is Trine’s hallmark. It is the packaging that makes them standout among other universities and colleges. Students are not Just a number but the future. Trine University takes this seriously and assists the students in their endeavors to Explore – Experience – Excel in all they do not Just while a Trine University student, but when they move into their chosen career. Price Strategy Students want the best value, high-quality education at a price they can afford. Trine University works hard to excel at both. Our hands-on learning and personal attention room dedicated professors provide the edge you, the student, need to launch a successful career or move up in your current organization. Trine University is an affordable private university with costs in the mid-range for private colleges in Indiana. Our graduates enter the workforce carrying the least amount of debt among graduates nationwide, according to U. S. News and World Report. Promotion Strategy Key promotion marketing strategies will be a combination of the following marketing channels in an effort to reach potential students. Mass marketing combined with targeted campaigns are designed to maximize communication. Traditional Media Develop new print and presentation materials to connect with potential students Use past students success stories to help motivate current and potential students TV/ Radio Print Outdoor Traditional Media Add video Develop text message options for accessing information about Trine Web advertising E-mail marketing Mobile-to-mobile Social Media Start or continue to build a Backbone community Connect with the business community via social networking Backbone Blobs and micro blobs You Tube Earned Media Create a public relations campaign to get Trine University key messages in the news Use the media to further position Trine University as the premier provider of tomorrow’s workforce Print editorial coverage TV/Radio broadcast coverage Web coverage through blobs Promotions Place (Distribution) Strategy Trine University will attract other students by using a mixture of traditional and online advertising strategies listed above to create a grassroots marketing campaig n. Trine will recruit current students to fill these outreach campuses marketing positions. It will further demonstrate that personal touch that Trine University is so noted for. How to cite Marketing Plan with SWOT Analysis, Essays

Child Obesity Middle and Low Income Countries

Question: Discuss about theChild Obesityfor Middle and Low Income Countries. Answer: Introduction Childhood obesity has become one of the major social health challenges of the twenty-first century. It used to be a public health concern of high-income countries. But it is now a worldwide problem and at present progressively distressing several middle and low-income countries, predominantly in urban areas. The pervasiveness has amplified at a frightening percentage. Juvenile obesity has become more than double in children and quadrupled in teenagers in the previous thirty years. Globally, in the year 2013, the total of obese children below age five was estimated to be more than forty-two million. Near about thirty-one millions of these children are residents of developing countries. Obesity is triggered by inequality between calorie consumption and energy used. Different other factors such as hereditary, behavioral, and environmental can also causeobesity in children. Obese and overweight children are probable to remain obese into later life and more possible to develop non-communi cable ailments such as cardiovascular diseases and diabetes at an earlier age. But these diseases are generally preventable. Thus, high priority is needed for the prevention of childhood obesity. The best strategy for decreasing childhood obesity is to develop diet habits and exercise planning of the entire family. Reducing and preventing childhood obesity aids to protect the wellbeing of the children today and in the future. Childhood Obesity Childhood obesity is a major health complication that harmfully impacts the infants and adolescents. Obesity arises when children are much above the standard weight for their age and height (Wang et al. 2013). Frequency of childhood obesity is rising at an alarming rate in many countries, including Australia, America, and England (Lobstein et al. 2015). In Australia, 1 in 5 kids and adolescents are either obese or overweight. The statistics of overweight kids in Australia has doubled in current years, with a quarter of kids considered obese or overweight. At the existing rate, it is projected that sixty-five percent of Australian children will be obese or overweight by the year 2020. This escalation in the figure of overweight children is distressing, as it can cause health complications and can lead to social jeopardize.Main reasons of obesity in Australian children consist of harmful diet adoptions, deficiency of physical activities and nutritional habits of the family (Aihw.gov.au 2016). Causes Childhood obesity can be triggered by a variety of elements which frequently play their role in combination (Wang et al. 2013). The medical terminology for this combination of elements is known as Obesogenic environment. The most common roots of childhood obesity are a sedentary lifestyle, deficiency ofphysical activities, unhealthy nutritional habit, genetic influences or a combination of factors. Only in exceptional cases, childhood obesity is triggered by medical circumstances such as a hormonal imbalance. One of the major risk factors for childhood obesity is the obesity of both mother and father. This may be reflected by the environment and genetic composition of the family. Other causes may be due to psychological issues and the body type of the child (Karnik and Kanekar 2015). Child obesity probably is the consequence of the interaction of natural selection esteeming those withmore parsimonious energy metabolismand consumerist civilization of present day with easy access to hi gh-calorie junk foods and a smaller amount of energy expenditure in everyday life (Papoutsi 2013). Elements consist of the upturn in the usage of technology, escalation in unhealthy snacking and serving proportions of meals, and the reduction in the physical activity of children (Goran 2016). Some studies found kids those use electronic devices three or more than three hours a day possess seventeen to forty-four percent increased the risk of being overweight, or a ten to sixty-one percent increased the risk of obesity. Total diet and physical activity level of a child plays a significant role in shaping a weight of that child. Nowadays, maximum children spend more time being sedentary. For instance, many children spend almost four hours every day watching television. As video games and computers becoming increasingly popular, the amount of inactivity is also increasing (Gurnani et al. 2015). Effects on Health Obese children are at a high risk of developing cardiovascular disorders like high blood pressure and high level of cholesterol. According to many research findings, seventy percent of obese children have as a minimum of a single risk factor for cardiovascular disorders (Karnik and Kanekar 2015). As stated by Sahoo et al. 2016 and many other authors, childhood obesity can also lead to life-threatening situations such as severe heart disorders, cancer, and other complications. Obese children are more likely to be pre-diabetics, a health complication in which blood sugar ratio indicates a higher possibility of developing diabetes. Children who are overweight are at bigger risks for joint and bone disorders, sleep apnea and societal and psychological glitches such as stigmatization and deprived self-esteem (Gurnani et al. 2015). Obese children are likely to grow as obese as adults and are consequently at more risk for adult health problems such as cardiovascular diseases, stroke, type 2 diabetes, osteoarthritis and different types of cancers (Goran 2016 and Sahoo et al. 2016).Few studies indicated that children who turn into obese at an early age of two years are more likely to be obese adults (Barton 2012). Obesity and overweight are connected with amplified threat for many categories of malignancy, including cancer of the colon, breast, oesophagus, endometrium, pancreas, kidney, thyroid, gallbladder, cervix, ovary, and prostate as well as Hodgkins lymphoma and multiple myelomas (Stewart and Wild 2016). Preventive Interventions for Childhood Obesity This report emphases on childhood obesity prevention strategies which are directed at preventing kids from acquiring excess body mass and decreasing their chances of developing obesity. Interventions to inhibit childhood obesity target to change dietary habits, sedentary lifestyle, and physical activities (Gortmaker et al. 2015). As these interventions vary considerably depending on the settings, this report is organized on the primary settings where the interventions can be implemented. School-Based Interventions These interventions took place principally in schools though they might include parents, community and home activities. Evidence showed that school-based physical activities and diet programs moderately prevent overweight and obesity in children (Gortmaker et al. 2015). The grade of the interventions can be implemented from play school, primary schools, middle schools to high schools (Wang et al. 2013). Most of these interventions target both physical activity and nutritional habits even though there are some interventions that focus on an only individual aspect such as watching television or limiting consumption of carbonated beverages (Gortmaker et al. 2015) or increasing physical training period in schools. Physical activity related interventions impact on BMI, circumference of waist and body fat percentage. These interventions are designed to prevent weight gain by decreasing sedentary behavior, promoting involvement in physical activities and improving fundamental movement skill s among children (Who.int 2016). School-based interventions are most effective when conducted for a duration of 52-156 weeks. The effect of a combined nutritional and physical activity intervention on obese children can be very effective. These interventions should include intensive classroom exercise instructions led by proficient educators, vigorous to moderate physical training sessions, nutritional educations, and promotion of healthy diet habit (Wang et al. 2013). Children who follow long-term interventions generally show significant positive changes in systolic blood pressure lowering, physical performances, reduced the risk of cardiovascular diseases, lower sedentary activities, increased vegetable and fruit consumption and reduced intake of carbonated drinks (Gortmaker et al. 2015). Several pieces of evidence have demonstrated that physical activity interventions and combined physical activity and diet interventions within school-based situations with a home constituent inhibit overweight and obesity in children. Few studies showed significant improvements in BMI and prevalence of obesity and overweight in the school-based setting with a community component. Interventions focused on weight gain prevention, education and making structural changes to promote physical activity were found to be effective (Wang et al. 2013). Home-Based Interventions Home-based interventions can be implemented in the home of the children. For example, these strategies include interventions to alter the food products purchased for home and family fitness etc. (Wang et al. 2013). Home-based interventions are not effective as much as the school-based interventions but when designed properly they can also deliver healthy lifestyle and eating habit which certainly have a significant role in the childhood obesity, diabetes, and cardiovascular complications. In home-based interventions, parents are provided with instructions to help their kids to develop healthy eating habits and make them understand the benefits of being physically active (Sung?Chan et al. 2013). Children must take part in minimum sixty minutes of physical activities with moderate-intensity every day if possible. Parents can set a great example for their children. Adding physical activity to the parents daily routine can encourage the kids to participate (Showell et al. 2013). Children spend most of their sedentary time in their home. Parents are recommended to reduce sedentary time by limiting television watching, internet surfing video game. Children must not spend more than two hours a day in front of internet, television or video game (Knowlden and Sharma 2012). Community-Based or Environment-Level Interventions These include interventions provided by the implementation of legislations and policy or by modifications to build environment. These interventions include communication with the community such as church groups. The strength of evidence is insufficient in case of community-based interventions. However, evidence suggested that a combination of physical activities and nutritional interventions, when implemented at the community level with some school component can effectively prevent overweight and obesity in children. Building environment and designing communities to encourage physical activities is important (Wang et al. 2013). Communities should make available places where children can perform outdoor activities, mainly within their residential neighborhoods, and where they can safely walk, travelor ride cycles to destinations such as the playgrounds, parks, or schools. Since modifications to the built environment can improve prospects for children and teens to securely play outside and be more physically energetic, such modifications are a serious constituent of any action intervention to prevent childhood obesity. These interventions involve local governments, in association with the community groups and private developers to confirm that each neighbourhood has well-designed and safe recreational amenities and other facilities for physical activity for the children (Bleich et al. 2013). Communities may necessitate such environmental features in new developments and custom innovative methods to retrofit current neighborhoods. Moreover, native governments must confirm that paths are constructed to encourag e safe bicycling, walking, and other physical activities within the community and the neighborhood. Residents also have an accountability to advocate for modifications in policies disturbing their localities. Native administrations and school authorities should confirm that kids have safe bicycling paths and way of walking between their houses and schools and that they are motivated to use them. Interventions to support safe walking and bicycling to schools need to be adopted by the communities. One such intervention is the walking school bus program in which one or more guardians walk to school with and manage a group of children from the locality (Wang et al. 2013). According to Bleich et al. 2013, local administrations should effort together with the community clusters, native farmers, non-profitable establishments, food processors and local trades to maintain multi-sectoral partnerships and linkages that increase the accessibility of nutritious foodstuffs within walking distance. Such interventions can increase healthy food selections at local grocery stations, markets, and restaurants, and they will assure a wide assortment of community food-security inventiveness that increases access to nutritional foods for the children. Conclusion In is clear that preventing childhood is very much significant. Children are future of every nation. Thus, it is essential to secure their health and well-being. Several interventions are there to prevent this global epidemic. There are many effective interventions and legislative policies for childhood obesity prevention and control. Among the three types of interventions, it is observed that school-based interventions are most effective in childhood obesity prevention. Appropriate school-based interventions can cause noteworthy affirmative changes in reduced risk of cardiovascular diseases, systolic blood pressure lowering, physical performances, lower sedentary activities, increased vegetable and fruit consumption and reduced intake of carbonated drinks. The community-based interventions can also be effective but their implementation is much more complex. Home-based interventions alone are not effective as an adequate prevention measure. School-based interventions together with ho me and community settings can bring significant changes in childhood obesity prevention. Childhood obesity risk can be diminished by educating parents and children about healthy diet and inspiring them for physical activities. Sustainability of these interventions is an important element so that children can take on these healthy habits as a lifetime practice and have a healthy lifestyle. Successful implementation of these interventions will lead to a nationwide healthy prospect for the children. References Aihw.gov.au. (2016).Overweight and obesity (AIHW). Barton, M., 2012. Childhood obesity: a life-long health risk.Acta Pharmacologica Sinica,33(2), pp.189-193. Bleich, S.N., Segal, J., Wu, Y., Wilson, R. and Wang, Y., 2013. Systematic review of community-based childhood obesity prevention studies.Pediatrics, pp.peds-2013. Goran, M.I. ed., 2016. Childhood Obesity: Causes, Consequences, and Intervention Approaches. Gortmaker, S.L., Wang, Y.C., Long, M.W., Giles, C.M., Ward, Z.J., Barrett, J.L., Kenney, E.L., Sonneville, K.R., Afzal, A.S., Resch, S.C. and Cradock, A.L., 2015. Three interventions that reduce childhood obesity are projected to save more than they cost to implement.Health Affairs,34(11), pp.1932-1939. Gurnani, M., Birken, C. and Hamilton, J., 2015. Childhood obesity: causes, consequences, and management.Pediatric Clinics of North America,62(4), pp.821-840. Karnik, S. and Kanekar, A., 2015. Childhood obesity: a global public health crisis.Int J Prev Med, 2012. 3 (1), pp.1-7. Knowlden, A.P. and Sharma, M., 2012. Systematic review of family and home?based interventions targeting paediatric overweight and obesity. Obesity Reviews,13(6), pp.499-508. Lobstein, T., Jackson-Leach, R., Moodie, M.L., Hall, K.D., Gortmaker, S.L., Swinburn, B.A., James, W.P.T., Wang, Y. and McPherson, K., 2015. Child and adolescent obesity: part of a bigger picture.The Lancet,385(9986), pp.2510-2520. Papoutsi, G.S., Drichoutis, A.C. and Nayga, R.M., 2013. The causes of childhood obesity: a survey.Journal of Economic Surveys,27(4), pp.743-767. Sahoo, K., Sahoo, B., Choudhury, A.K., Sofi, N.Y., Kumar, R. and Bhadoria, A.S., 2015. Childhood obesity: causes and consequences.Journal of family medicine and primary care,4(2), p.187. Showell, N.N., Fawole, O., Segal, J., Wilson, R.F., Cheskin, L.J., Bleich, S.N., Wu, Y., Lau, B. and Wang, Y., 2013. A systematic review of home-based childhood obesity prevention studies.Pediatrics,132(1), pp.e193-e200. Stewart, B. and Wild, C.P., 2016. World cancer report 2014.World. Sung?Chan, P., Sung, Y.W., Zhao, X. and Brownson, R.C., 2013. Family?based models for childhood?obesity intervention: a systematic review of randomized controlled trials.Obesity Reviews,14(4), pp.265-278. Wang, Y., Wu, Y., Wilson, R.F., Bleich, S., Cheskin, L., Weston, C., Showell, N., Fawole, O., Lau, B. and Segal, J., 2013. Childhood obesity prevention programs: comparative effectiveness review and meta-analysis. World Health Organization, 2016. Population-based approaches to childhood obesity prevention.

Tomorrows leader term paper free essay sample

How to become an effective leader? Perhaps you may have to possess at least one of the attributes. In this paper, interpersonal communication would be discussed and elaborated. Interpersonal communication has a great deal of definitions. It is defined as an interactive face-to-face process between two people, in which one’s personal characteristics, relationship with another and social status can be reflected (Hartley, 1993). However, on the other hand, some experts express interpersonal communication as a process, which gives everyone an equal opportunity to influence one another, under the situation that everyone endeavors to sway the others (Emmert, 1984). From the above two definitions, we know that interpersonal communication requires the existence of two or more people in the same space while the social roles is not important in the process yet it can be delivered to others via the conversation. Besides that, the relationship between the deliverer and the receiver can be reflected through the way of expressing idea or even enhanced by dialogue. We will write a custom essay sample on Tomorrows leader term paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page How is the concept of social roles permeated through the speech? For instance, when followers are speaking to their bosses, they will speak politely; they will mind their wording; and they will address him deferentially. From another aspect, when bosses are giving an order or admonishing subordinates, they will also speak in a courteous manner too to show their respect towards the subordinates whereas their intonation would be sometimes agitated. By listening to the intonation throughout the communication, the social roles of the recipient and the deliverer can be figured out. There are also a massive number of theories regarding interpersonal communication and they are divided into three areas: individually centered theories, interaction centered theories and relationship centered theories (Bylund, Peterson and Cameron, 2012). They are Goals-Plans-Action Theory, Uncertainty Reduction Theory, Uncertainty Management Theory, Action Assembly Theory, Communication Accommodation Theory, Facework and Politeness Theory, Speech Codes Theory, Social Penetration Theory and Communication Privacy Management Theory. For the Social Penetration Theory, it teaches us how to make friends in the first meeting and even make a relationship evolve. When we first meet a stranger, whom we may like to make friends with, we will communicate and exchange information through bilateral appearance such as height, dressing style. Even more, when we begin to talk with the strangers, we would like to ask them something like their hobbies, favorites amongst others. Indeed, in the orientation stage, we will begin speaking with cliche and continue the topic with some questions that aim to understand the target more, not too shallow but not too deep either. If a person intends to talk something about one’s privacy, the receiving party may marvel the deliverer and thus the stages stated in the Social Penetration Theory cannot be demonstrated. This theory implies that the four stages expressed must happen one by one and no one should intend to interrupt the original developing pace of a relationship. Besides that, Social Penetration Theory consists of breadth (quantity of theme conferred) and depth (how private is the information delivered). In fact, it is unnecessary for elements, breadth and depth, to appear in the conversations at the same time. It depends on the relationship between the speech giver and the listener. For friends, it is fine only the breadth exists, on the other hand, for couples and married couples, it is ordinary that only depth exists. Among couples, the quality of the conversation is far more significant than the quantity as the purpose of communication between couples is to get acquainted with each other and increase the understanding of others on the habits, fears and other private information. The depth and the breadth of the topics discussed among people can show the relationship between one another and even the social roles of both recipients and message sender. It is because when one with a higher social role is communicating with one of a lower social role, their discussion topic would be widely spread but not in deep discussion. Furthermore, a boss will never tell the subordinates something that is private. How is the interpersonal communication related to leadership? To begin with, we must know how a leadership is established. Undeniably, a leadership must exist in an area with two or more people so that the leader can join forces. Yet, the leader should have a good communication skill in order to influence how the disciples think. To conclude, a good leader must have a good interpersonal communication skill. A successful leader will always deliver messages and listen to the followers for their need so that both parties are influencing each other. Through interpersonal communication, the boss can build up prestige through giving speech while the workers can strike for better working condition and return by bargaining with their boss. Besides that, through listening to the needs of the followers, the boss can show his respect to the subordinates and thus the followers would also show respect to the leaders. Part B: I was diagnosed as an Asperger Syndrome child when I was in the age of 6. Generally, a child with Asperger Syndrome will have a bit similar to autism; they will be by no means good at communicating with others and have a poor interpersonal relationship with others in the society. When I was in the primary school, I did not get a lot of or even no friends at all because I was not good at communicating with others. I remembered that when someone asked me some academic knowledge, I always shouted at my classmates and laughed at them for the reason that they were silly. As a result, they began to leave me alone and I did not make any friends in my primary school life. It is not only happened in my school life, it happened in my family life too. When I was answering my dad’s or mum’s questions, I used to answer them with an impolite tone that seem to be thinking that my dad and mum is annoying, which always made them feel angry. As mentioned in some articles, facial expression is a kind of non-verbal communication, in which I am especially weak at. I was not good at observing their facial expression and I continued to be happy and giggling, which further make them wrathful. Since I was not good at speculating their faces, I always create a nervous atmosphere in the daily life. Later on, my mum had consulted the doctor and began to teach me different types of communication skills. Firstly, my mum taught me to observe people’s facial expression via giving me different kinds of dramas and through some practices. As time passes, I start to know when to stop my smiling face and ridiculing speech so as to stop further conflicts between me and my father. Secondly, since I have mentioned I treat my classmates rudely, I had no friends in my primary school. To rectify this issue, my mum had decided to let me learn taking care of others’ feelings in the conversation as communication is irreversible that we cannot delete the expressed thoughts and feelings. After several years, when I grew up into a high school boy, I have learnt that we have to always think twice before we decide to speak up. Now, I am always aware of my own words; I always remind myself not to hurt the others. Therefore, nowadays when I am talking to my classmates, especially girls, I would be careful not to use disrespectful words and not to say something that will let someone down or make them sad. Thirdly, I am also bad at organizing my communication’s message so my friends and parents can hardly follow my thoughts and speech. Therefore, I begin to speak more and write more, trying to introduce my purpose of giving a speech in the first to second sentences of the whole conversation. In the past, my classmates always told me that they did not understand what I was talking whereas in the present time, my classmates still somehow ask me when they do not follow what I am speaking. Yet the number of times that they have asked me such a question has been reduced. It means my classmates find it easier to follow me since I have improved my organization and I have first planned how to say before I voice. To add up, I have lots of friends now and we usually keep in touch with one another by holding a gathering dinner. When we are discussing with one another in the Whatsapp group about places for dinner, I have suggested a restaurant that I would like to go whereas other friends have listed out other restaurants. In order to make them change the venue of the reunion dinner, I have used refined way of speaking to persuade my friends patiently. Eventually, they have accepted my request and went to the restaurant that I suggested. To a large extent, I think I have possessed the attribute, interpersonal communication. It is because I learn to take care of others’ feelings, looking at others’ facial expressions to see whether they are angry, sad or happy, followed by speaking suitable sentences. Besides that, I have learnt to respect others and use polite and dignified language instead of the rude one. Furthermore, I have learnt to recognize my purpose of speech before I voice and I can show that I am influencing the others through communication.

How to Analyze a Free Falling Body Problem

How to Analyze a Free Falling Body Problem One of the most common sorts of problems that a beginning physics student will encounter is to analyze the motion of a free-falling body. Its helpful to look at the various ways these sorts of problems can be approached. The following problem was presented on our long-gone Physics Forum by a person with the somewhat unsettling pseudonym c4iscool: A 10kg block being held at rest above the ground is released. The block begins to fall under only the effect of gravity. At the instant that the block is 2.0 meters above the ground, the speed of the block is 2.5 meters per second. At what height was the block released? Begin by defining your variables: y0 - initial height, unknown (what were trying to solve for) v0 0 (initial velocity is 0, since we know it begins at rest) y 2.0 m/s v 2.5 m/s (velocity at 2.0 meters above ground) m 10 kg g 9.8 m/s2 (acceleration due to gravity) Looking at the variables, we see a couple of things that we could do. We can use conservation of energy or we could apply one-dimensional kinematics. Method One: Conservation of Energy This motion exhibits conservation of energy, so you can approach the problem that way. To do this, well have to be familiar with three other variables: U mgy (gravitational potential energy) K 0.5mv2 (kinetic energy) E K U (total classical energy) We can then apply this information to get the total energy when the block is released and the total energy at the 2.0 meter above-the-ground point. Since the initial velocity is 0, there is no kinetic energy there, as the equation shows E 0 K 0 U 0 0 mgy 0 mgy 0E K U 0.5mv2 mgyby setting them equal to each other, we get:mgy0 0.5mv2 mgyand by isolating y0 (i.e. dividing everything by mg) we get:y0 0.5v2 / g y Notice that the equation we get for y0 doesnt include mass at all. It doesnt matter if the block of wood weighs 10 kg or 1,000,000 kg, we will get the same answer to this problem. Now we take the last equation and just plug our values in for the variables to get the solution: y0 0.5 * (2.5 m/s)2 / (9.8 m/s2) 2.0 m 2.3 m This is an approximate solution, since we are only using two significant figures in this problem. Method Two: One-Dimensional Kinematics Looking over the variables we know and the kinematics equation for a one-dimensional situation, one thing to notice is that we have no knowledge of the time involved in the drop. So we have to have an equation without time. Fortunately, we have one (although Ill replace the x with y since were dealing with vertical motion and a with g since our acceleration is gravity): v 2 v 0 2 2 g( x - x 0) First, we know that v0 0. Second, we have to keep in mind our coordinate system (unlike the energy example). In this case, up is positive, so g is in the negative direction. v2 2g(y - y0)v2 / 2g y - y0y0 -0.5 v2 / g y Notice that this is exactly the same equation that we ended up with in the conservation of energy method. It looks different because one term is negative, but since g is now negative, those negatives will cancel and yield the exact same answer: 2.3 m. Bonus Method: Deductive Reasoning This wont give you the solution, but it will allow you to get a rough estimate of what to expect. More importantly, it allows you to answer the fundamental question that you should ask yourself when you get done with a physics problem: Does my solution make sense? The acceleration due to gravity is 9.8 m/s2. This means that after falling for 1 second, an object will be moving at 9.8 m/s. In the above problem, the object is moving at only 2.5 m/s after having been dropped from rest. Therefore, when it reaches 2.0 m in height, we know that it hasnt fallen very fall at all. Our solution for the drop height, 2.3 m, shows exactly this - it had fallen only 0.3 m. The calculated solution does make sense in this case. Edited by Anne Marie Helmenstine, Ph.D.

Leadership Does measuring leadership help productivity of the Coursework

Leadership Does measuring leadership help productivity of the Organisation - Coursework Example A number of examples of organisations have been provided in this context. The subject of leadership has gained tremendous interest in the sine the past few decades. Leadership is considered to of critical interest for adding value to the organisation. It is important to measure the effectiveness of leadership and its influence in driving the performance of employees and the organisations. A leader has a much bigger and important role to play than just being a person who is the biggest or the most powerful. The term leader has been interpreted as a person who sets the direction with an effort to influence individuals to follow the direction. However, the term leader needs to distinguished form that of a manager. It is different from planning, coordinating and organising and is more concerned with the power to influence people and guiding them through the direction of attaining organisation goals and objectives (McNamara, n.d.). It is important to assess the quality of leadership devel opment programs to identify the possible actions which can be taken towards improving the quality of the programs. It is also important to assess the short term as well the long term impacts of these programs to find out the extent to which the organisations provide support or behave as barriers for transferring the leanings to performance (Martineau, 2006, p.1). However, the assessment and evaluation of the effectiveness of leadership should not be restricted to just the management programs. Overall, the objective should be to capture the essence of the term leadership and what it is all about. It requires to be evaluated if the leadership is able to bring about the changes as per the objectives. Leadership should be measured at various levels of the organisation and at all positions. This project aims at bringing out the purpose of measuring the effectiveness of leadership at various levels of the organisation. Literature Review The importance of measuring the effectiveness of lea dership can be viewed from different perspectives. It has an impact on the performance measures, on the followers, and finally at the bottom line of the organisation. In order to make leadership effective, the leader must have all the critical data at the point of his fingertips which would allow him to have the best understanding of whatever is going on in the organisation. The evaluation of leadership involves identifying whether leadership is being effective in finding the solution to a problem through collective efforts or by combining the efforts of the people to promote survival and success. The leaders’ performance may be evaluated on the ground that it can influence the people towards contributing towards the betterment and good of the group. It can also be measured by understanding how the organisations objectives are attained and achieved through the combined efforts of the group members. However, it must be noted goals vary between organisations. The goal of Genera l Motors is different from that of Microsoft, Wal-Mart or other organisations. However, all of them work towards the common goal of attaining the maximum output and profits. Organisations remain competitive towards each other for attaining the scarce resources and having the maximum return on their assets (Kaiser, Hogan & Craig, 2008, p.1). Some traditions follow the measurement of leadership through evaluation of